Sales insights

Analyze sales and profit performance across all sales channels

Rainar Essenson avatar
Written by Rainar Essenson
Updated over a week ago

Sales insights provides you with access to dashboards that offer insights into sales, cost of goods sold (COGS), and profits across all sales channels in Katana. With this feature, you'll be able to pull data from multiple channels, locations, and time periods.

Dashboards provide important insight into the health of your business and can be used to make more informed decisions to increase your bottom line.

Katana offers flexible dashboard capabilities which allow you to easily access your sales data and create sales reports that help you identify trends and make decisions based on these trends.

Important aspects of sales insight dashboards

  • All information presented in Sales insights are based on delivered or packed orders. (including partially delivered or packed order lines)

  • All monetary values are in your base currency (excluding taxes).

  • Sales data goes back as far 13 months.

  • The date range on all dashboards depends on the Picked date on the sales order (SO).

  • All SO data is available immediately in the Insights screen.

Accessing sales insights

  1. Click the Insights screen from the top navigation.

  2. Inside the Insights screen you'll find insights broken up into 3 main categories: Sales, Manufacturing, and Purchasing.

  3. Within Sales, you'll find 4 additional tabs β€” Sales overview, Products, Customers, and Orders.

The four types of sales reports

The Sales tab of Insights contains 4 unique reports.

Sales overview report

This tab provides a general overview of your business performance (sales and profitability) over a period of time.

Sales overview helps answer questions such as:

  • How is the current month performing compared to the previous one?

  • How's the profit margin trending over time? (learn how to set a filter)

  • Which channels and shipping locations perform the best?

  • Which products are performing below the expected levels?

  • What are the total sales numbers for the year?

Products report

Provides a look into each product as well as product categories making it easier to track changes in COGS and keep products priced appropriately.

The Products report helps answer questions such as:

  • How is the profit and profit margin over my product categories doing?

  • Which products are selling the best/worst? (How to change the date range)

  • Which products are below the average profit margin?

  • What are the sales numbers like for all of your products? (How to use pivot tables).

Customers report

Provides info about customers such as where they buy from and who are the most loyal and top customers.

The Customers report helps answer questions such as:

  • How much revenue comes from recurring customers vs. new customers?

  • Where are orders coming from?

  • What is the profit margin by customer?

  • Who are the top customers?

  • What are the specific details of customers? (How to use pivot tables).

Orders report

Detailed sales order data to help identify anomalies in orders and track how the sales margins are positioned in the company.

The Orders report helps answer questions such as:

  • How many orders per channel over time have been picked?

  • How's the profit margin trending over time?

  • Which order lines don't align with the rest of sales and could be anomalies? (How to select on a chart)

  • What are the specific details of orders?

Creating custom dashboards

For more customized dashboards, you can export sales order data from the Sell screen and create custom reports to suit your need. You can also use our integration with Easy Insight to access visual dashboards for sales analysis and create your own reports or use SyncHub to access Katana's data model and create custom reports with BI tools (eg. PowerBI, Tableu, Excel etc).

Tips and tricks

Katana's Insights screen is a modern dashboarding tool that offers great flexibility to filter, sort and drill into data. This makes it easier to find the information you need quickly.

When accessing a report, you can filter the data by date, customer, product category, or product. You can also interact with charts and cross-filter the data by selecting a value on a chart. For example, you can select a specific time period on a line chart by dragging and selecting a date range.


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